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What brings you here?

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Learn the basics about sustainability for hotels

What it covers: Energy, water, waste, and community. The physical things you can actually measure and control.
Who it is for: Owners, GMs, and operations teams who need to understand the baseline before spending any money.
What it is not: A comprehensive 500-page textbook. It is the immediate, actionable reality of running a greener hotel.
What it costs: Nothing but a few minutes of your time to read.

Start Free Evaluation

No commitment. No jargon. Just clarity on where you stand and what your opportunity looks like.

Help me evaluate my hotel's sustainability potential

What it is: A check against the 42 criteria of the Global Sustainable Tourism Council (GSTC), across four pillars: management, social, cultural and environmental.
What you get: A clear picture of where your hotel stands today and what being fully sustainable could be worth. Most hotels have already done more than they think.
Who it is for: Owners and GMs who want clarity before investing. What comes next is tailored to your property.
What it costs: Free, and done in a few minutes. No credit card, no commitment.

Start Free Evaluation

No commitment. No jargon. Just clarity on where you stand and what your opportunity looks like.

Would love to train my staff on sustainability

What you get: A whole team that knows its part in sustainability, not just management. Staff who understand why they separate waste or turn down the thermostat.
How it works: A separate programme for housekeeping, engineering, kitchen and front office. Self-paced, with case studies, quizzes and games, so nobody leaves the floor for hours.
What it costs: Priced per department, scaled to your hotel size.
Who designed it: CB Ramkumar, our founder, who has run sustainability training for the Global Sustainable Tourism Council for over a decade.

Start Free Evaluation

No commitment. No jargon. Just clarity on where you stand and what your opportunity looks like.

Need to report sustainability efforts to stakeholders and compliance

Who it is for: Hotels already doing real sustainability work that now need to present it credibly, with data that stands up to an audit.
What it covers: Carbon reporting across scope 1, 2 and 3: fuel burned on site, the electricity you buy, and everything in your supply chain. Built-in calculators do the maths.
What you get: Clear reports for regulators and investors, plus documentation templates and tips for getting through the audit.
What it costs: To be confirmed

Start Free Evaluation

No commitment. No jargon. Just clarity on where you stand and what your opportunity looks like.

Let's go for a full Sustainability Certification

Why it matters: Certification turns your sustainability work into proof that guests and booking platforms recognise.
What you get: A pre-audit module that gets you ready for the final audit, with clear guidelines, templates and every document the audit requires.
What it is not: A shortcut, or the audit itself. An independent, GSTC-accredited certification body carries out the audit. We make sure you are ready for it.
What it costs: To be confirmed

Start Free Evaluation

No commitment. No jargon. Just clarity on where you stand and what your opportunity looks like.

Why it makes business sense

Don't work hard for sustainability.Make sustainability work hard for you.

Four numbers from four independent sources. Each one turns a cost line into a return.

01 · Cut costs

saved for every $1 a hotel invests in cutting kitchen food waste.

Measured across 42 hotels in 15 countries. Over 70% had their money back within a year.

Source

Champions 12.3, The Business Case for Reducing Food Loss and Waste: Hotels

$1 in, $7 back

→

Average across the 42 hotels studied

02 · Cut costs

lower energy costs when a hotel runs an energy management system.

Energy is around 6% of a hotel's operating costs and the fastest growing of them. These systems stop heating, cooling and lighting empty rooms.

Source

ENERGY STAR, US Environmental Protection Agency

Energy spend, before and after

Before100%

With an energy system55–65%

03 · Win bookings

room nights booked on Booking.com in a single year at properties with a third-party sustainability certification.

The number of certified properties on the platform grew 22% in the same year.

Source

Booking.com, Travel & Sustainability Report

+22%

more certified properties on Booking.com in a year

04 · Win corporate contracts

of corporate travel buyers would prioritise hotels with a validated sustainability certification.

And 59% would move those hotels higher up the booking tool their employees search when they travel for work.

Source

HRS and GBTA survey of 187 travel management and procurement leaders

What corporate buyers say

Would prioritise certified hotels65%

Ranked higher in booking tool59%

Certifications We Support

Guidance and support to help hospitality businesses work toward recognised sustainability certifications.

Meet the BFFs.

CB Ramkumar

Founder

Hotelier. Marathoner. GSTC Trainer.

Started HotelBFF to make sustainability certification practical for hotels of every size.

Sudhakar Mallya

Co-Founder & CEO

Entrepreneur. Hotelier. Party Host.

Runs the business side of HotelBFF and keeps every project pointed at results hotels can see.

Sudha Dhar

Co-Founder & CTO

Technophile. Early Adopter. Artist.

Leads the technology that turns a hotel's sustainability data into clear next steps.

MS Rangaraj

Co-Founder & Digital Director

Innovator. Spiritual. RCB Fan.

Shapes how hotels find HotelBFF online and how they experience the platform.

HB Sakal

Co-Founder & Technical Director

Professor. Futurist. GSTC Trainer.

Brings the technical depth behind HotelBFF's assessments and certification support.

Avinash Sampath

Co-Founder & Creative Director

Ad Creative. Screenwriter. Optimist.

Looks after the HotelBFF brand and makes sure every word and image pulls its weight.

Shubham Sharma

Co-Founder & Head of Product

Photographer. Road Tripper. Foodie.

Builds the HotelBFF product, from the free evaluation to the tools that follow it.

Michelle Janke

Director for Europe

Strategist. Explorer. GSTC Trainer.

Leads HotelBFF’s growth across Europe, helping hotels turn sustainability ambitions into practical action through training and team engagement.

Ananya Ramagopal

Technical Operations Analyst

Curious. Energetic. Driven.

Keeps HotelBFF's technical operations running smoothly for every hotel we support.

Anubhav Jain

Business Development Manager

Sustainability Enthusiast. Biophile.

Works with hotels from the first conversation to certification and helps them see the business case.

HotelBFF is a partner for hotels to put their Best Foot Forward on the road to sustainability.

Maximise the financial potential of sustainability. And make it easy every step of the way.

Start Free Evaluation

Free. No credit card. No commitment. Just your hotel's Best Foot Forward.

Sustainability should be common sense. But no one listens to common sense. So, we made it make business sense. Sustainability can help your hotel save money, get better search results and attract a new gen of travellers.

What brings you here?

What brings you here?

Learn the basics about sustainability for hotels

Don't work hard for sustainability.Make sustainability work hard for you.

Certifications We Support

Meet the BFFs.

CB Ramkumar

Sudhakar Mallya

Sudha Dhar

MS Rangaraj

HB Sakal

Avinash Sampath

Shubham Sharma

Michelle Janke

Ananya Ramagopal

Anubhav Jain

HotelBFF is a partner for hotels to put their Best Foot Forward on the road to sustainability.